About Us
Frequent challenges of wearing a saree:
When it comes to sarees, issues related to comfort, maintenance, durability, or style can often arise. However, our collections, with its distinctive qualities, effectively addresses many of these common challenges.
Sarees which are made from synthetic or coarse materials that can be uncomfortable, especially in warmer climates. In contrast, our sarees are traditionally crafted from soft, breathable cotton, making them exceptionally comfortable in hot and humid weather. The lightweight fabric ensures ease of wear throughout the day.
Many sarees, particularly those with heavy embroidery or rich fabrics, can be quite cumbersome, making them difficult to drape and uncomfortable for prolonged periods. Our brand, known for their simplicity and minimalistic design, are lightweight and easy to drape. Their design emphasizes elegance without relying on heavy embellishments.
With the growing concern about the environmental and ethical impacts of fast fashion, including in saree production where synthetic fabrics and unfair labor practices are common, our sarees offer a thoughtful alternative. They are traditionally woven by local artisans, often using sustainable practices. The use of natural cotton and traditional handloom techniques makes these sarees an eco-friendly and ethically produced choice, supporting local weavers and preserving cultural heritage.
By addressing these common issues, our sarees emerge as a timeless, versatile, and comfortable option that blends cultural significance with practicality, making them a cherished choice for many.
Our brand uniqueness:
Sarees hold a special place in Indian textile traditions, known for their unique characteristics and deep cultural significance.
These sarees are distinguished by their elegant white or off-white base, crafted from unbleached cotton, and embellished with a signature gold or golden-yellow border, referred to as “Kasavu.” The combination of white and gold symbolizes purity, simplicity, and prosperity.
Traditionally, our sarees are woven by skilled artisans on handlooms. The weaving process is meticulous and demands a high level of craftsmanship, particularly in crafting the intricate border.
Sarees are deeply embedded in Indian culture, with significant religious and spiritual meanings, particularly within Hinduism.
The gold border, is often associated with wealth and prosperity, symbolizing Goddess Lakshmi, the Hindu goddess of wealth and fortune. Wearing a saree with a gold border is seen as a way to invoke Lakshmi’s blessings, especially during auspicious occasions.
In traditional Indian Hindu weddings, the bride typically wears a saree, which is revered as a symbol of purity, elegance, and divine blessings. The gold border represents prosperity and good fortune, essential elements of married life according to Hindu beliefs.
To honor our customers, we carefully select each saree, ensuring it meets our rigorous standards for quality and uniqueness. We focus on exclusive designs, rare fabrics, and distinctive pieces that are not available in mainstream retail stores. These sarees are sourced directly from local artisans and weavers, guaranteeing that each piece is one-of-a-kind and supports traditional craftsmanship. They are made using eco-friendly and sustainable materials, such as natural dyes, organic fabrics, and sustainable production methods.
Through this meticulous selection process, only 20% of sarees make the cut, leaving us with a curated collection. We are thrilled that this exclusive range allows us to offer sarees that truly stand out, ensuring our customers are not just satisfied, but genuinely delighted.
Social cause:
Our motive is not just to sell beautiful sarees but empowering women artisans and safeguarding traditional handloom crafts are crucial initiatives.
By committing to sourcing sarees from women artisans, especially in rural areas where traditional handloom weaving serves as a primary source of income, we can ensure stable employment and fair wages for these women, who are often the main earners in their households.
Promoting sarees crafted using traditional handloom techniques—such as Kasavu, Banarasi, Kanjeevaram, Chanderi, and other region-specific weaves—helps to preserve these ancient crafts, which are integral to India’s rich cultural heritage.
Supporting the use of organic cotton and natural dyes in the production of these sarees will reduce the environmental impact of the textile industry and foster sustainable fashion practices. Encouraging zero-waste practices in the manufacturing process, such as repurposing fabric scraps into products like accessories, bags, or quilts, can significantly reduce textile waste.
Meet the Founders:
Meet Sutapa and Chandralekha, two women driven by a shared passion for tradition, sustainability, and empowerment. Together, they have established an online store offering Organic Handloom Sarees that stand for so much more than just fashion. Each saree is an embodiment of heritage and purpose, carefully handwoven by women artisans who skillfully craft these masterpieces while supporting their families and uplifting their communities.
Sutapa and Chandralekha believe in promoting sustainable fashion, which is why their sarees are made from organic materials. These beautiful handloom pieces have minimal environmental impact, making them not only stylish but also eco-friendly. Through their online store, Sutapa and Chandralekha are creating opportunities for women artisans to thrive while offering customers a chance to support a greener planet.
When you choose to shop with them, you are embracing elegance, celebrating tradition, and contributing to a world where empowerment and sustainability go hand in hand. Discover the story behind every saree and become a part of this journey toward a better future.
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Sutapa Dey Banik (Co-Founder)
Chandralekha Nath (Co-Founder)
Contact Us:
Phone/WhatsApp: +917002409435 / +918876920433
Email: info@dakshinvastram.com
Physical address: Dakshin Vastram, House Number 20, RS Enclave, Ganapati Nagar, Lalganesh, Guwahati, Assam 781034, India
